Box Office: ‘Avengers: Age Of Ultron’ Passes $1 Billion Worldwide, How Will Marvel Recover?

Thanks in part $69.5 million in the first three days of play in China, Walt Disney’s Avengers: Age of Ultron has passed $1 billion worldwide today. It is the 21st film to cross the respective box office milestone, doing so in its 24th day of global play. That’s among the faster such dashes, doing the deed slower than Furious 7 (17 days) and the 19 days needed for The Avengers, Avatar, and Harry Potter and the Deathly Hallows part II. The only question is whether it hits $425m-450m domestic or $450m-$500m domestic as well as whether or not it can pass the $1.5 billion total of The Avengers (and soon Furious 7). Obviously a big part of that puzzle is how much the film makes in China (and eventually Japan) with the always present caveat being that studios get back less of the ticket sales from China theaters and that international deflation has pushed down the pure dollar grosses for would-be blockbusters. This should pretty much clear up the idea that Avengers: Age of Ultron is in any plausible way damaging either in the short term or the long term to the Marvel Cinematic Universe. There are no permanent cracks in this system quite yet and it’s every bit as possible that the next Marvel movies can be great or terrible in relatively equal probability.

from Forbes – Business
via Abogado Aly Business Consulting

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