How Internet Of Things Data Improves Product Development

The data provided by the Internet of Things (IoT) is fast becoming an essential tool for product development. Five examples that I studied recently all take different approaches but show how the data collected from a product can remove much of the guesswork about consumer needs and provide a foundation for empirical decision-making. In addition, the added data collected is changing the nature of many products. As much as we all like to summon the intuition of our inner Steve Jobs or Jony Ive, things go a lot better when we have data to help us along.

from Forbes – Business http://ift.tt/1L6yaIE
via Abogado Aly Business Consulting

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