Marvel Must Sell ‘Civil War’ As ‘Captain America 3,’ Not ‘Avengers 2.5’

Avengers: Age of Ultron is a massive smash hit. It has grossed around $1 billion worldwide thus far as of today or tomorrow and probably has another over/under $500 million left in the international tank. Now Walt Disney and Marvel will be eventually (mostly) turning its attention towards Ant Man and Captain America: Civil War. Ant Man has its own set of challenges, but Captain America: Civil War has a specific, if somewhat envious, problem. The film features Robert Downey Jr.’s Tony Stark/Iron Man in a co-starring/antagonist role. It seems to feature nearly every single major and minor character who has ever appeared in a Marvel movie up to this point in a plot that will apparently set the tables for the backend of this massive story. But Marvel needs to be upfront in stating that the film dropping next May is in-fact a Captain America movie that stars Chris Evans as Steve Rogers with everyone else being at least somewhat secondary. This is in-fact a key part of managing expectations for this time next year. The last thing Marvel and Disney want is a Captain America sequel that is expected to perform like Avengers 2.5 or Iron Man 4.

from Forbes – Business http://ift.tt/1HkTmMw
via Abogado Aly Business Consulting

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