Snapchat’s Partnership With MLB Has Big Upside For Both Companies

Snapchat and Major League Baseball Advanced Media started a partnership on Wednesday to feature fan-generated content on the photo-sharing app. Although no money was exchanged when the deal was struck, there’s huge upside for both companies here. 
MLB’s content will appear on Snapchat’s Our Stories, a feature that stitches together users’ videos and photos at a specific event or location, on either Wednesday or Thursday. 
The first “MLB Wednesday” featured photos and videos from a number of games, including: St. Louis Cardinals vs. Cleveland Indians, Washington Nationals vs. Arizona Diamondbacks and Minnesota Twins vs. Detroit Tigers. Most of the snaps appeared to be from normal fans and not club staffers. 

from Forbes – Business
via Abogado Aly Business Consulting

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