Why Don’t Millennials Want to Shop at Macy’s?

Macy’s has a couple of real problems. It is trying to figure out who its customer is and why they shop in such different ways. The other problem is that they do not understand the millennials, who are now coming of age and have significant spending power. These young people are the future of retailing – and they clearly do not want to shop in department stores.

from Forbes – Business http://ift.tt/1EKiIN5
via Abogado Aly Business Consulting

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