Box Office: ‘Mad Max: Fury Road’ Scores Lovely $44M Weekend

Mad Max: Fury Road didn’t top the weekend box office in its debut frame, but it’s still a winner. The $150 million sci-fi action spectacular earned a superb $44.44 million over its Fri-Sun bow. It’s one of those odd situations where a film debuts right in line with realistic expectations and/or tracking guestimates, and yet finds itself on the defense because the film turned out to be better than expected. After all, Mad Max: Fury Road was looking at a $40m+ debut a month ago, before the overwhelmingly positive reviews rolled in. So obviously that should mean a bump in the weekend figures right?  Obviously that was not the case, although we shouldn’t assume that the rave reviews didn’t merely assure a strong $40m+ even in the shadow of Pitch Perfect 2’s peak-level bow. The film ended up right where it was expected to, and since that’s a pretty strong result in-and-of-itself, that has to qualify as a win. If it has a small drop next weekend, which it very well may with the Memorial Day weekend as a buffer, then we can talk about the reviews and the word-of-mouth.

from Forbes – Business
via Abogado Aly Business Consulting

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