The Chevrolet Camaro is among the most iconic vehicle nameplates in automotive history. It has represented Chevrolet’s performance entry in the muscle car segment for almost 50 years, though it went on hiatus for several years starting in the early 2000s. That hiatus, and the resulting pent-up demand from Camaro fans, is among the reasons this model has outsold its primary competitors since it re-emerged in Chevy showrooms 5 years ago. With over 80,000 sales a year the current Camaro already owns the performance coupe segment, so why redesign it from the ground up? Because the current Camaro, despite its recent success, is struggling against the competition. At Kelley Blue Book we are seeing sales slip this year even as dealer incentives rise. The Camaro’s longstanding issues related to outward visibility and interior material quality are chief among its challenges.