I’m off to Paris in a few weeks for another round of sales calls (it’s a tough job, but someone has to do it). I expect lots of questions about Facebook’s newest product, Instant Stories. Media pros gnashed their teeth for months awaiting its arrival. Finally, a few high profile publishers signed on, agreeing to post a limited number of stories on the social network rather than solely rely on outbound links to their sites. In my best French accent, I’ll respond to the quizzical this way: Plus ça Change. In other words, the more things change the more they stay the same.