Ladies European Tour Takes Edgy Approach To Growth Of Golf

After years of struggling to compete against the U.S.-based LPGA Tour, the Ladies European Tour (LET) appears to have found its niche within the world of golf.  Originally founded in 1979 as the Women’s Professional Golf Association, the LET broadcasts its events live on YouTube, has made a splash by enhancing its tournament purses and is the first major golf tour to move its final round to a weekday.  Tournaments once on the brink of collapse are now thriving.  There is an edginess surrounding the Ladies European Tour, which lends the LET to continued expansion.

from Forbes – Business
via Abogado Aly Business Consulting

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