Offensive or Accurate? 3 Steps for Getting Multicultural Marketing Right

Here’s an interesting bit of predictive data for marketers: By 2020, more than half of children in the U.S. are expected to be part of a minority race or ethnic group. Here in Texas, where I live and work, we’ve been a “majority-minority” state for years, meaning that more than half of our state’s population is of a race other than white. The percentage of non-Hispanic white children born in Texas has been dropping since 2000, when 43% of children fell into that category. By 2010, it was 34%. That tracks with what’s happening nationally, where the US Census Bureau projects that by 2060, just 36% of all children will be single-race non-Hispanic white, compared with 52% today.

from Forbes – Business
via Abogado Aly Business Consulting


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