Building Marketing Capabilities to Fuel Growth

Of all strategic levers to drive competitive advantage, building marketing capability was identified in Marketing2020 as the most important. Across all industries, overperforming organizations train their marketing teams more often and better than the competition, and are growing their revenues faster. What does it take to win?

from Forbes – Business http://ift.tt/1FB5J73
via Abogado Aly Business Consulting

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