If The Amazon Dash Button Fails It Will Still Succeed In Normalizing Online Buying Behavior

With a new “innovation” Amazon continues to prove that it’s a crafty and forward-thinking marketer. The “Dash Button” is a curious new wi-fi product for the home where a push of a button auto-orders and ships a pre-programmed product online from Amazon (great overview on Dash here). But I believe the Dash Button was never meant to become a serious new channel for Amazon, but is instead a PR-campaign “icon” designed to normalize consumer behavior in favor of Amazon’s future: making the home the “point-of-purchase.”

from Forbes – Business http://ift.tt/1HhnDXm
via Abogado Aly Business Consulting

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