IBM Commerce Introduces Journey Analytics To Help Brands Improve The Customer Experience

Today’s marketer faces a daunting task. Customers expect a relevant personalized experience from the brands they interact with. Yet, consumers are interacting with brands across a variety of touchpoints, devices and social channels. It seems like no two customer journeys are exactly the same. The challenge is for marketers to understand the journey through purchase, use and recommendation.

from Forbes – Business
via Abogado Aly Business Consulting

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