Mazda Debuts ‘Driving Matters’ Ad To Support Miata MX-5 Launch

With its “Game Changers” ad campaign of the last couple of years, Mazda helped close the gap between its third-tier status and the second tier in the U.S. auto market. Now Mazda marketers are counting on a new positioning called “Driving Matters” to boost sales and market share further and bring the brand solidly into a perception set with Volkswagen and Hyundai.

from Forbes – Business
via Abogado Aly Business Consulting


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