‘Batman V Superman’ Gets Some Surprisingly ‘Big Fat’ Competition

Remember that essay I wrote two weeks ago about the long list of would-be smaller films opening on the same day as would-be giant movies?  The crux of the piece, or at least the excuse for the hit-bait headline, was that Beverly Hills Cop IV was moving out of the March 25th, 2016 slot and thus leaving Batman v Superman: Dawn of Justice unopposed. Well, Universal/Comcast Corp. has just announced that they are releasing My Big Fat Greek Wedding 2 on March 25th, 2016. That’s right, the sequel to what is arguably the leggiest movie of all time is opening head-to-head with Batman v Superman: Dawn of Justice. I could make a joke about Batman v Superman: Dawn of Justice fleeing its release date once again, but that would be mean. Point being, this is a classic example of the kind of David vs. Goliath counter-programming I was talking about two weeks ago. Batman v Superman: Dawn of Justice did not have to open unopposed, and now it won’t. The Warner Bros./Time Warner Inc. blockbuster will face off to a sequel to a movie whose theatrical run is relatively unprecedented in modern box office history.

from Forbes – Business http://ift.tt/1JGUWIh
via Abogado Aly Business Consulting

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