Just Ask Adobe: Chief Information Officers Can (and Should) Think Like a Publisher

A decade ago, many CIOs might not have imagined handing off the populating of their company’s websites to departments with no IT knowledge. But by thinking like a publisher, and building or working with a platform that allows anyone within the business to create and publish dynamic content, they can now empower their companies to not only keep up with regular content changes to the website, but compete in the ever-growing content marketing space.

from Forbes – Business http://ift.tt/1c8Xt07
via Abogado Aly Business Consulting

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