Just Ask Adobe: Chief Information Officers Can (and Should) Think Like a Publisher

A decade ago, many CIOs might not have imagined handing off the populating of their company’s websites to departments with no IT knowledge. But by thinking like a publisher, and building or working with a platform that allows anyone within the business to create and publish dynamic content, they can now empower their companies to not only keep up with regular content changes to the website, but compete in the ever-growing content marketing space.

from Forbes – Business http://ift.tt/1c8Xt07
via Abogado Aly Business Consulting

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s